Archive for November 23, 2009
Audi Ad Ticks Greenies Off
Check out this Audi ad for their new diesel-powered car (thanks to ecorazzi for posting and bringing this to my attention!).
30% fewer emissions than what… a bike? The bus? The vege oil car? Even the annoying guy on the footpath? (He really shouldn’t be riding there, and I would get serious pedestrian rage if he was telling me to get out of the way, but that’s beside the point.)
The point? I don’t think the new Audi has 30% fewer emissions than any of those. Maybe it has 30% fewer emissions than a regular petrol car.
Audi, is your target audience the greenies, or just the light-green greenies who wanna look like they’re doing the right thing without having to actually go to any effort?* Or maybe it’s the people who are sick of paying huge petrol prices. What are you really going for?
Cos I think you just pissed a lot of people off.
*I probably just pissed a bunch of people off too, cos that was pretty cynical. Oops, I’m sick, my brain-mouth/typing fingers filter is gone.
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